Valerie Lade is a Creative Director, photographer and film director with 26 years of expertise in communications and branding in fashion, beauty and luxury. Originally from Paris, she has lived in Los Angeles, New York, Geneva and most recently Shanghai. In her last role as Head of Creative McCann Shanghai, she was responsible for the L’Oréal Paris communication for China. Her cosmetic and fragrance portfolio also includes Estée Lauder, Carita, Bulgari, Boucheron, Biotherm, Esthederm, Vidal Sassoon, Sebastian, Nivea, Oil of Olay... She has extended fashion experience as well - She has held the position of Art Director of ELLE Magazine in New York for 3 years and has worked for lingerie and fashion brands such as Levi’s. She is also an Art Director and Designer for PR events. Valerie is a truly brand communication specialist with a thorough knowledge of the entire creative process – from her involvement in the brand strategy through to production in all medias, global merchandising material, PR events and digital. Valerie is also a recognized collage artist. You can discover her artwork on :